Meet Peter Kendall: A Story of entrepreneurship and family companies in the Waste Industry
Company: Bruin Waste
Industry: Waste Management
Key Segments: Commercial (35%), Residential (35%), Construction & Demolition (30%)
At the heart of the Babson Family Business Club, we have members like Peter Kendall, whose entrepreneurial spirit in the waste management sector truly stand out. Pete is the one of the forces behind Bruin Waste, a family company making remarkable strides in the industry.
Peter Kendall,
MBA at Babson F.W. Olin Graduate School of Business
1YMBA, 2024
Business Model
In the early 90’s, the parent company of Bruin Waste, Laurel Mountain Partners grew by conducting corporate consolidation in waste industry. Two of the most recent acquisitions of Bruin Waste (a company focused on growth by organic and inorganic means) are Double J and Greenday Solutions. These acquisitions enabled Bruin Waste to improve their product suite, and improve their network, to enable a stronger foothold in the targeted geographical locations.
Bruin Waste has also focused on vertical integration with the acquisition of Broad Canyon Landfill, which enables Bruin to have a company which ensures efficient disposal at landfills. Broad Canyon works in line with the Environment Protection Act (EPA) so that once a landfill space is filled out, it is taken care of, and a new area of the landfill is targeted for the next waste parcel.
Recent Victories
Prodisposal is a commercial and residential waste disposal company as well. Pete’s family had a major stake in Prodisposal and managed to get an excellent exit, as it was recently acquired by Coastal Waste and Recycling Inc., a privately owned, locally operated solid waste disposal and recycling company. Bruin Waste has also acquired a portable toilet service. The customer base for portable toilets goes in sync with those of the construction and demolition industry, so the acquisition fit in with the company’s long-term vision.
Bruin Waste has also increased the volume of sales in the construction and demolition sector with the help of a capital-intensive marketing and sales initiative.
“Trash is Cash”, Peter Kendall
Impact of COVID/ other tricky macroeconomic events
The waste industry is stable. In fact, Bruin Waste was bought at time of covid. There was not much of an impact on the residential waste sector during Covid. Even though the commercial sector was affected slightly, the company managed to pull through covid relatively unscathed.
About Peter Kendall
Peter is a driven individual with entrepreneurship in his DNA. Peter is extremely passionate about music, which is his first love. He played various instruments professionally for several years. Peter has also always had a keen interest in working in family business. He went ahead with the decision to quit music and focus on dumpster business, which he ended up starting and selling as well. He plans to stay within the waste management space for the near future.
Peter Kendall's journey and his entrepreneurial spirit in the waste management industry is a testament to the values that defines the Babson Family Business Club. Stay tuned for more inspiring stories and insights from our diverse community of family business enthusiasts.
This story was written exclusively for the Babson Family Business Club by Dheeraj Ramesh Pherwani, Member of the Babson Family Business Club & Vice President of Operations.